The New Zealand under-19s opening batsman blasted 180 from 144 balls on Wednesday at Hagley Oval as his side racked up an astonishing 436-4 against Kenya in the Under-19 Cricket World Cup in Christchurch.
It was the highest individual score ever at the tournament, as New Zealand claimed the second highest team total in tournament history.
Bhula, a Wellington College old boy, wasn't the only one to test the scorers. Fellow Wellingtonian Rachin Ravindra hit 117 from 101 balls opening the innings, part of a 245-run opening stand, while Finn Allen then hit 90 from 40 balls to truly put Kenya under the pump.
When Bhula and Allen fell in consecutive balls, New Zealand were 401-3 with 17 balls remaining. Dale Phillips, brother of Black Caps Twenty20 player Glenn, his 26 off 12 to further boost the score.
The previous highest individual score at the tournament was Donovan Pagon's 176 for the West Indies against Scotland in 2002, with that match played in Dunedin.
James Marshall did hold the record for New Zealand's highest under-19 World Cup score, with 164 not out against Namibia back in 1998 in South Africa.
Australia still own the highest ever team total, blasting Kenya for 480-6 at the same tournament and the same ground as Pagon's individual innings, back in 2002.
In reply, Kenya scored 193-4 in their 50 overs to lose by 243 runs. Aman Gandhi top scored with 63 from 106 balls opening the innings, while Ravindra snared 2-33 from his 10 overs of spin.
New Zealand next play South Africa on Saturday in a day-night match at Bay Oval in Mount Maunganui.
AT A GLANCE:
New Zealand 436-4 (J Bhula 180 off 144, R Ravindra 117 off 101, F Allen 90 off 40) defeated Kenya 193-4 (A Gandhi 63 off 106, T Ochieng 39 off 47; R Ravindra 2-33 off 10) by 243 runs.